Basic SEO for Voice Acting websites

SEO for Voice Acting websites

The essential SEO for voice acting websites!

“I’m a self-taught expert at SEO.  I have worked with multiple agencies over the years but achieved far better results by working solo, digging in and consistently tuning sites to be on page 1 for years.  Make no mistake, it takes a major time commitment in a crowded niche.  The key thing to remember is that SEO is NOT a tick-box process.  I have worked with many voice actors over the years who have stated ‘oh yes I’ve done my SEO’ and in that instant proven that they don’t understand what search engine optimisation really is.  If you would like to create a plan for realistic, actionable and effective SEO for voice acting websites, then book a session with me here:voiceover career coaching”

GUY MICHAELS

SEO Tips for Voice Acting Websites: Standing out in a crowded space

SEO for Voice Acting websites

In the lively realm and ever-evolving realm of voice acting, your website serves as your virtual storefront.  But how can you make sure that potential clients discover it amidst the sea of others? This is where Search Engine Optimisation (SEO) plays a role. It’s the not-so secret sauce that boosts your website’s visibility in search engine results, opening up more opportunities for you. Here are some SEO strategies to kickstart your journey:

1. Keywords: The Voice of Your Content

Think of keywords as the phrases your ideal clients – the voice seekers – would use when searching for your services on search engines like Google Search. “Voice actor,” “narration,” “commercial voice over” – these are all examples of potential keywords and search terms.

  • Research: Utilize tools like Google’s Keyword Planner to identify keywords with good search volume but manageable competition levels.
  • Integration: Naturally incorporate these keywords into sections of your website such as page titles, headings, and content body. However, be cautious not to overuse them!
  • Meta Descriptions: These brief snippets that show up in search results are crucial. Craft enticing descriptions that include relevant keywords.

2. On-Page SEO: Enhancing Your Website’s Appeal

Consider this step as fine-tuning your website to be just as captivating to search engines as your voice is to clients.

  • Quick Loading Time: A slow website is a turn-off for visitors. Optimise images, streamline code, and select a reliable hosting service.
  • Mobile Optimisation: Since most searches occur on mobile devices, ensure your website is visually appealing and functional on phones and tablets.
  • Easy Navigation: Simplify the browsing experience for visitors (and search engines) to locate desired information effortlessly. A clear privacy policy also adds to user trust.

Content Reigns Supreme

Your website serves as more than just a portfolio or voice over website; it’s a platform to demonstrate your expertise and credibility.

  • Blogging: Share insights, advice, or industry updates. Compelling video content across social media can attract visitors to your website.
  • Showreels: Ensure easy access and playback. Categorise them by genre or style for improved user navigation.
  • Client Testimonials: Positive reviews from clients enhance credibility and foster trust.

Off-Page SEO: Boosting Your Online Presence

These are strategies conducted off-site to enhance your website’s reputation and help you land that voice over job.  The next level of SEO for voice acting websites includes:

  • Backlinks: When reputable websites link back to yours, it reinforces your credibility with search engines, leading to higher placement in Google search results.
  • Social Media Engagement: Share content across platforms like LinkedIn, X, or Instagram to expand your audience reach and attract more voice seekers.
  • Directories Listing: Include your business in online directories, especially those focused on voice acting services.

 

SEO basics for Voice Acting websites

Pro Tip: Enhancing Visibility for Local Gigs

When aiming to reach out to customers in your vicinity, focus on enhancing your presence in local searches. Make sure to mention your town and area in the content on your website and verify your Google My Business profile.

Remember: SEO is a process, not an instant fix. It requires time and ongoing dedication to see results. By adhering to these guidelines, you’ll be well on your way to attracting more clients and expanding your voice over business.  These really are just the basics of SEO for voice acting websites but my advice is to try and do as much of this as possible!

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